Ruben Mejia shares insights on avoiding purchase regrets, embracing innovation and preparing for a future driven by sustainability.
Ruben Mejia, the executive vice president of SportsArt, Americas, brings a unique perspective to the fitness industry. Overseeing sales, marketing, customer service, product development and technology across North and South America, Mejia has seen firsthand the challenges and opportunities shaping today’s gym landscape.
One of the biggest pain points Mejia identifies is purchase regret — especially when clubs choose lower-priced equipment that doesn’t stand the test of time. “You end up with a floor full of broken-down cardio machines and a bunch of ‘out of order’ signs,” he explained. His advice? Do your due diligence. “Talk to your peers. Test the equipment. Ask manufacturers tough questions about durability and testing.”
He underscores the importance of real-world validation. “Nobody’s going to tell you the truth like the people who use it every day.” SportsArt, for example, puts its products to the test — including a treadmill prototype that famously kept working even after being run over by a literal tank.
Mejia also sees promise in the rise of specialized fitness equipment. From glute-focused machines to rehab tools, these innovations serve niche audiences and help newcomers feel more confident. Someone might not know how to work a certain muscle group, but they can jump on one piece of equipment and get a solid workout he explained. Plus, with QR codes and instructional videos becoming standard, user confidence is growing — and that’s good for long-term member engagement.
Looking ahead, Mejia believes sustainability is an area the industry needs to prioritize — not just as a trend, but as a core value. “Gen Z cares about the planet. They’re spending with brands that reflect their values,” he said. “We can’t greenwash. We need to be honest and start making real changes now — it’s good for the planet and for business.”
His final piece of advice to club operators? Stay open. “No one knows everything. Be willing to learn and try new things, no matter how long you’ve been in the industry.”
