Jenn Hogg, the director of group fitness at East Bank Club in Chicago, sat down with Club Solutions Magazine Podcast host Rachel Chonko to unpack what it really takes to build thriving group fitness programming.
They cover everything from aligning instructors with your club’s brand identity to designing smarter class schedules and delivering evaluations that inspire your team. Hogg also shares why she believes group fitness is the “secret sauce” of a club and what many operators get wrong when integrating it into their brand.
Whether you’re running a boutique studio or managing a large-scale facility, Hogg offers clear, actionable insights to help your group fitness program not only grow — but thrive.
Listen to the full discussion below.
Show Notes
- At 1:20 Hogg details the course she ran on group fitness for Club Solutions Institute.
- Hear why Hogg believes group fitness is the secret sauce to a club’s day-to-day operations at 2:19.
- At 5:39 learn what some common mistakes are that clubs make with group fitness programming, which prevent teams to fully take advantage of its potential.
- Hogg details the difference between culture and community at a club at 9:29.
- At 10:38 hear all about talent acquisitions and why Hogg isn’t the biggest fan of auditions.
- Learn what are some specific traits of a very good instructor at 12:32.
- At 14:12 Hogg shares successful onboarding tips and strategies once an instructor gets in the door.
- Hear how to best handle the dynamics between new and veteran group fitness instructors at 16:37.
- At 19:39 learn strategies on how to best approach evaluations in a way that doesn’t alienate instructors.
- Hogg shares one small change a club operator could make now that would have a big impact on the strength of their group fitness programming at 22:39.
- At 24:32 hear what keeps Hogg passionate and how she transfers that passion to her team.
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