Fitness On Demand, a global leader in omni-channel fitness solutions, has announced a new partnership with Velocity Live, the dynamic Swiss-based training platform known for its high-intensity cycling and boutique fitness experiences. This collaboration adds more variety and expertise to the already extensive on-demand content library and delivers a powerful dose of fresh energy to users worldwide.
Through the partnership, Fitness On Demand will license over 350 Velocity Live videos, introducing more than 20 new instructors spanning HIIT, cycling, strength training, yoga, recovery and more. Expanding upon a library of over 1,200 on-demand classes, this content brings together Velocity Live’s immersive coaching and premium production with the reach and versatility of Fitness On Demand’s award-winning digital platform.
“This partnership is a major step in elevating the user experience,” said Andy Peat, CEO of Fitness On Demand. “Velocity Live delivers the energy and authenticity of a boutique studio, and their workouts bring an exciting new dimension to our library. Keeping users engaged requires a constant flow of fresh, inspiring content, and Velocity Live helps us deliver just that. We’re excited to welcome them to the Fitness On Demand platform.”
With its user-centric platform, the omnifitness leader continues to enhance its value proposition for fitness operators and organizations through strategic collaborations with premium content creators. With Velocity Live’s high-impact training formats and international instructor talent, clubs and wellness facilities can offer their members a broader and more engaging digital fitness experience — anytime, anywhere.
“We’re incredibly excited to partner with Fitness On Demand,” said Mallory Nieman, Founder of Velocity Live. “Our mission has always been to make the Velocity experience accessible beyond the studio and this partnership allows us to extend that vision globally. Fitness On Demand’s reach and reputation will ensure our content inspires and empowers even more people to move.”
The newly added Velocity Live workouts will be available on the Fitness On Demand mobile app and platform from late-November, giving users access to an extensive library designed to drive greater engagement and performance, while delivering added value for operators and organizations.
