Sam Bernstein, COO of Chelsea Piers Fitness, sat down with Club Solutions Magazine podcast host Rachel Chonko to discuss the brand’s growth and new locations.
Bernstein shares the unique amenities the brand offers and emphasizes the importance of community engagement, member needs and long-term growth over short-term trends. Lastly, he shares what the future of Chelsea Piers looks like and how their strong team will allow them to succeed.
Show notes:
- At 1:30, Bernstein shares Chelsea Piers’ “phase two” growth story and how the brand has evolved beyond its flagship locations.
- Bernstein gives a detailed look at upcoming New York city and New Jersey locations and the philosophy behind site selection at 3:45.
- At 6:10, Bernstein explains why Chelsea Piers prioritizes community, social connection and neighborhood-specific programming.
- Bernstein shares lessons learned from scaling thoughtfully while maintaining brand integrity at 9:10.
- At 14:20, Bernstein highlights how members approach recovery, balance and holistic training today.
- Lastly, at 16:50, Bernstein gives a look ahead with a focus on team culture and technology.
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