Planet Fitness announced the appointment of Sudhanshu Priyadarshi as CFO and President, International, effective immediately. In this role, Priyadarshi will oversee the company’s finance, investor relations, strategy and IT functions, while also leading the international business. Tom Fitzgerald, the interim CFO, will remain with the company as an advisor through mid-September 2026 to ensure a smooth transition of responsibilities.
Priyadarshi is a global leader with more than 25 years of experience driving enterprise value creation across consumer-facing businesses. He most recently served as CFO and President, International, of Keurig Dr Pepper, during which time he co-led the development of the company’s enterprise-wide strategic plan, while simultaneously leading the company’s global finance, IT, and international operating organization. He previously served in roles of increasing scope and responsibility at premier public and private consumer companies including PepsiCo, Walmart, Flexport, and Vista Outdoor, among others. He combines general management capability with deep CFO expertise, integrating strategy, operations, and capital allocation with a focus on delivering value to shareholders.
Notably, Priyadarshi brings significant global experience, having led multi-billion-dollar businesses across North America, Europe, Asia-Pacific, and Africa, operating in more than 80 countries. Across his career, he has built businesses in both growth and transformation environments, with a focus on disciplined execution, margin expansion, capital efficiency, and translating strategy into sustained financial performance and long-term shareholder value. With breadth of experience in investor engagement, capital markets, international P&L management, and corporate development, Priyadarshi’s skillset is closely aligned with the strategic imperatives of the Planet Fitness leadership team.
“Sudhanshu is a deeply experienced and proven leader and I’m excited to welcome him to Planet Fitness,” said Colleen Keating, the CEO of Planet Fitness. “He brings a results-oriented mindset, analytical approach, and focus on building winning cultures, and I’m confident he will be an integral part of our team at this important time for our organization. Sudhanshu’s clear track record of driving growth will support Planet Fitness’ focus on financial and operational execution and reinforce our position as the industry leader in accessible and high-value fitness. His experience across industries, regions, and roles is deep and diverse, and his ability to drive organizations to execute at the highest level is consistent. I look forward to working closely with Sudhanshu and the management team to deliver meaningful value for members, franchisees, and shareholders.”
“Planet Fitness has established itself as an industry leader through its brand promise of high-value and accessible fitness for members,” said Priyadarshi. “I look forward to serving as CFO and leading the international business as we look to expand the company’s reach and drive sustainable growth and value-creation.”
Keating continued, “On behalf of the entire Planet Fitness team, I thank Tom for his years of service to Planet Fitness, including most recently as interim CFO. We appreciate him working with the company to support a smooth transition, and we all wish him the best as he continues his well-deserved retirement.”
