Amped Fitness, Life Time, BODYBAR Pilates, Crunch Fitness and HOTWORX announce new locations nationwide.
Several fitness brands have announced new club openings and expansion plans, continuing to grow their footprints across the U.S. From immersive fitness experiences and luxury athletic clubs to boutique Pilates studios and infrared fitness concepts, the latest announcements reflect continued investment in new markets and member offerings.
Amped Fitness Opens Bedford Location
Amped Fitness announced the opening of Amped Fitness Bedford, with the new club set to open July 15.
The location introduces Amped Universe, a destination-inspired gym experience that combines the brand’s signature training floor, premium strength equipment, professionally instructed reformer Pilates, immersive cardio, recovery, mindfulness and private multipurpose spaces under one membership. The club features eight themed destinations, including Amped Arena, Azura Cove, Babe Cave After Hours, Aura Pilates, Sweat Cinema, Planet Peach, Lunar Escape and Studio Suites.
Specialized strength equipment includes pendulum squats, vertical leg presses, incline fly machines, lateral raise machines, converging chest presses and a wide selection of plate-loaded and selectorized equipment.
“The future of fitness is not just about giving people a place to work out,” said Travis LaBazzo, the founder and CEO of Amped Fitness. “It is about creating a place that gives people more reasons to show up, more ways to use their membership and more experiences that fit into their lives. Our members expect more than a basic equipment lineup. They want access to machines that feel premium, effective and exciting to use. Bedford continues that commitment while introducing a more immersive layer around the entire experience.”
Life Time Opens 10th California Club
Life Time has opened Life Time Brea Athletic Country Club in North Orange County, marking the company’s 10th location in California and fourth in Orange County.
Located at Brea Mall, the nearly 123,000-square-foot destination features an expansive workout floor, boutique studios, resort-style pools, pickleball courts, recovery and wellness spaces, LifeSpa, LifeCafe, Kids Academy and dedicated work lounges.
“As our latest athletic country club development, Life Time Brea reflects the continued demand for Life Time’s unique blend of wellness, social experiences and luxury amenities at premier retail destinations alongside exceptional partners like Simon,” said Parham Javaheri, the EVP, chief property development officer and president of club operations at Life Time. “Through the daily engagement we drive and the vibrant, health-conscious communities we cultivate, Life Time has become a powerful complement to today’s most sought-after experience-driven destinations. We’re excited to bring that same energy to Brea while helping people of all ages live healthy, happy lives.”
BODYBAR Pilates Expands into North Carolina and New Hampshire
BODYBAR Pilates announced two new studio openings as the boutique brand continues its nationwide expansion.
BODYBAR Pilates North Raleigh is scheduled to open Aug. 31 as the brand’s second North Carolina studio and first in Wake County. The 3,019-square-foot studio will feature 14 Reformers, a private training room and a series of community events leading up to its grand opening.
Later this summer, BODYBAR Pilates will also open its first New Hampshire location in Exeter on August 10. The 2,400-square-foot studio will include 15 Reformers, private training space and complimentary community events before opening.
The company currently operates more than 86 studios nationwide, with another 30 locations expected to open this year.
Crunch Fitness Announces McKinney North Club
Crunch Fitness announced plans to open Crunch McKinney North in McKinney, Texas, later this year.
The $5 million, 50,000-square-foot facility will feature the company’s Crunch 3.0 design, including expanded strength and functional training areas, group fitness studios, HIITZone training, cycling, recovery services, HydroMassage beds, infrared saunas and CryoLounge amenities.
Operated by Southwest Fitness Holdings, a subsidiary of CR Fitness Holdings, the club will create more than 70 jobs and further expand the franchisee’s presence in the Dallas-Fort Worth market.
HOTWORX Signs Multi-Unit Agreement for Alaska Expansion
HOTWORX is expanding into Alaska for the first time through a multi-unit franchise agreement with existing franchise owners Tracey Pidge and Ciara Boyce.
The agreement includes four studios across the state, beginning with a Wasilla location expected to open in the third quarter of 2026.
Pidge and Boyce currently operate two HOTWORX studios in Washington, each serving more than 600 members.
“Alaska winters are long and dark, and we know firsthand how much that affects people,” said Pidge. “HOTWORX gives our members a place to feel warmth, energy, and community during the months when that is hardest to find. Bringing that home to Alaska means everything to us.”
Since launching in 2017, HOTWORX has grown to more than 800 studios and serves over 400,000 members worldwide.
