Getting new customers into any business is one of the most important components of growing or developing it. Your sales...

It’s not often you hear sales and retention used together in the same sentence when talking with a fitness club...

One of the most cost-effective marketing strategies to acquire more clients is through referrals. Getting a referral means a current...

I was recently talking to a club manager who told me that he had a number of issues that were...

We often hear mention of marketing plans that help drive membership sales at health clubs. This usually consists of how...

I was asked by an employee if I could give an example of good leadership. I thought for a moment...

I was talking with a group of trainers recently and asked them how they helped their clients set goals. What they...

We hear a lot of talk about managing or meeting customer expectations, but how well do we really do in...