Personal Training

Throughout the past decade there has been quite an expansion of how fitness services can be consumed. Virtual coaching provides the opportunity for the trainer-client...

It seems there is a small group training boutique on every corner. Indoor cycling, CrossFit, boot camp, barre, yoga, Orangetheory, rowing — and the list goes...

Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry...

Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry...

What is a customer really looking for when they buy personal training or group training? They would say they are looking for guidance, professionalism, education...

Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is...

With the proliferation of fitness apps that provide exercise demonstration, program creation and motivational content, personal trainers may find it hard to compete. Notice when...

Happy holidays to all and enjoy the end-of-the-year breather. As we look forward to the New Year, I would like to remind you of the...