Marketing & Sales

Ben Ludwig shares three steps to selling virtual memberships to reach potential members who may never enter your facility. Virtual training has been such a...

Figuring out how to generate revenue has been a large goal in 2020. Whether it was from being forced to close for an extended period...

Social media pro Britt Waters talks about the best strategies for social media marketing. The COVID-19 pandemic has highlighted the importance of marketing for clubs,...

What happens when your health club retail establishment is forced to shut down during COVID-19? That’s exactly the situation our pro shop, The Coop, found...

Membership sales, the lifeblood of every club, are dependent on staff’s ability to gather information about prospects and returning members. However, without thorough needs analysis,...

With the evolution of social platforms, the need to stay up-to-date to get your brand out has become essential – this includes creating fitness videos. It...

With what seems like an ever-increasing rise in obesity-related health issues in the U.S., health club operators have always thought of themselves as part of...

New sales staff can find it difficult to remember all the steps in a sales process. What questions should you ask a prospect? In what...