Marketing & Sales

On September 30, IHRSA, REX Roundtables and Club Solutions Magazine presented the 26th installment of a weekly virtual roundtable series aimed at helping clubs navigate...

Now more than ever, social media is a huge platform for many trainers in the industry. Building a personal brand to gain more clients has...

Search engine optimization (SEO) is great for making your website easy to find. In fact, it can be a deciding factor if a prospective member...

What kind of emotions and feelings does your fitness business brand elicit from employees, members and the outlying community?   When you think about your...

High member churn is a perennial problem in the fitness industry, but as we all know, COVID-19 has triggered unprecedented mass cancelations. While it can...

This has been a hot topic of discussion for many years now. Truth be told, I have taken advantage of many free gym trials precisely...

From wall colors to how many pieces of equipment to include in a space, there are a lot of things to consider when your club...

Now more than ever we have an opportunity — a moment in history to redefine our industry, to better serve our members and communities, and...