Marketing & Sales

Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the long-run, pay less for marketing. ...

The ever-changing landscape of social media leaves many marketers scratching their heads. It seems there is something new every second in the world of social...

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the April issue, the conversation features Kristin McConnell, the marketing director...

"Those who do not have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, and change...

Finding top sales talent can be a challenge for any business — and the fitness industry is no different.  At , their philosophy isn’t to...

In today’s digital age, one of the first things a potential customer does is search for your club online and check out the reviews. Most...

In today’s increasingly competitive fitness landscape, club operators need to ensure the tools they’re using to sell their product are efficient and effective. In episode...

Referrals are an easy and cost-effective way to get new members in your club. In an ideal world, your club would create an experience that...