Marketing & Sales

Industry experts discuss the growing interest of digital marketing and how they’re using different technologies to attract new leads. The world of digital marketing is...

Donnetta Johnson, a marketing consultant at UpSwell Marketing, shares why direct mail is still a relevant marketing tactic. In an era where digital platforms dominate...

According to Campaign Monitor, there are three-times more email accounts than Facebook and X accounts combined. That’s why it’s no surprise email marketing is tied...

Jessica Yarmey, the CEO of FlexSociety, shares five digital marketing trends worth exploring in 2024 as they're redefining the industry. Digital marketing is more complicated...

Club management software (CMS) capabilities are constantly improving especially when it comes to features relating to collecting member data, remote access and technology integration. Choosing...

According to HubSpot’s 2023 State of Marketing Report, video is the most popular and effective media format for the fourth year in a row. People...

Kory Angelin, the president of The DRIPBaR, shares strategies for leveraging Black Friday to increase memberships for your gym business. Leveraging Black Friday to increase...

Annie Burch, the creative director at UpSwell Marketing, shares how to leverage voice search to create a seamless and rewarding fitness journey. In the ever-evolving...