Marketing & Sales

Adam Arnett, the CEO of Element Personal Training, shares the three most important objectives for sales managers and how to succeed at each.  Every sales...

Erin Oncken, the director of sales and marketing at MOTUS Consumer Insights, shares strategies you can use to win back canceled fitness members. It’s a...

On August 1, 2003, Myspace was launched. By 2006, it was the most visited website on the planet, and it forever changed the way people...

Kory Angelin shares how Black Friday can generate revenue for health clubs, including tips for marketing. Running a fitness or wellness business can be a...

Is there such thing as a business being too reliant on social media? In some instances, yes. It’s no secret that with Elon Musk’s recent...

A recap of health club marketing trends from 2022 and what to plan for in 2023. According to HubSpot’s 2022 State of Marketing report, social...

How long has your facility been using TikTok and why did you decide to start? We first started dabbling with TikTok at the beginning of...

How to build community and extend your reach through social media marketing. According to SproutSocial, social media recently overtook paid search as an advertising channel, growing...