Marketing & Sales

Ben Ludwig shares three ideas on how to drive additional gym revenue. In the fitness industry, we have seen both ends of the spectrum when...

Erin Oncken, the director of sales and marketing at MOTUS CI, shares best practices for improving your targeted marketing strategy. It’s no secret that saturation...

Ben Ludwig shares four foundational referral campaign tactics to apply to your fitness business. When teaching franchisees from across the globe about what it takes...

Previously, Staci Alden shared simple strategies to save money on a fitness retreat. Here, Alden provides seven fitness retreat marketing strategies. A retreat is a...

Kayla Canon, the marketing brand manager at Club Automation, shares four questions to help guide your club’s marketing strategy.  We use marketing to inform how...

A recap of the latest Thought Leaders panel, highlighting why content is king and how clubs can navigate marketing trends. “One of the exciting things...

Christine Schmidt, the director of marketing and community at LoopSpark, shares three ways to build a sales relationship with clients. Building a sales relationship with...

The modern member is someone very different now, compared to the member pre-pandemic. It is important to recognize that over the past several years we...