Mike Gelfgot, an Anytime Fitness franchisee, started offering corporate wellness programs through his Anytime Fitness clubs after a low-cost competitor moved into the market. “We were watching our numbers dwindle down in that one market ...
What’s your club’s purpose? Operationally, the answer to that question should be the driving force behind every new workout you implement, policy you enforce, and amenity you add. In short, that answer should be your ...
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure you’re getting the most out of your fitness business’ Facebook ...
Many people consider the thought of a mass shooting happening in their community to be unimaginable. However, they are a possibility. According to the nonprofit organization Gun Violence Archive, more than 520 people have died ...
Mountainside Fitness has received a 25% preferred stock investment from PNC Mezzanine Capital to complete a minority recapitalization of the company. According to Tom Hatten, the CEO and founder of Mountainside Fitness, the minority private ...
9Round is continuing its rapid pace of new locations and international expansions. The brand that delivers intense, 30-minute kickboxing workouts has opened its first women’s-only location in Saudi Arabia. The new branch can be found ...
Retro Fitness has appointed former Starbucks executive Andrew Alfano as CEO. Alfano boasts more than 24 years in retail and franchising, formerly serving as president and COO of The Learning Experience, and senior vice president ...
Group X programming is one of several club areas that can be greatly enhanced by the integration of technology. With the right Group X technology, your club’s management of class schedules, workout formats and instructor ...
Could the great outdoors be the missing link to your members’ optimal mental and physical health? According to REI, “Plenty of research has proven that time in nature can benefit health and well-being, especially stress ...
As a health club marketer, there are a variety of mediums and channels you can pour your time and energy into. But have you considered video marketing — specifically for social media? “With video accounting for ...
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