Thought Leaders

Leaders from the fitness club industry, campus recreation departments and community rec centers share how they’re redesigning gyms to prioritize strength, connection and experience.   As...

This session designed to help leaders cut through the noise and connect with their ideal audience through the marketing playbook. In today’s crowded fitness marketplace,...

Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market.   There’s no denying the marketing...

The future of gym staffing is changing and fast. In a recent Thought Leaders panel discussion, fitness club leaders shared how they’re rethinking the way...

Explore effective fitness club staffing strategies for owners and operators. Learn how to retain top talent, build a strong culture and lead by example to...

From youth swim programs to guest passes, operators are building profitable non-dues revenue streams that meet member needs and strengthen the bottom line. While membership...

This panel discussion on the future of fitness franchising features insights from industry experts Ben Ludwig and Brandon Cullen. They discuss current trends in fitness...

Two seasoned operators share what’s working, what’s not, and how a new fitness franchise can navigate today’s tougher landscape. It’s no secret franchising is a...