Thought Leaders Recap

As the fitness industry looks ahead to 2026, it’s clear the future of clubs will be shaped less by equipment and more by experience. In...

The future of the fitness industry is constantly evolving as technology advances. The ability to adapt to these changes is the key to success. In...

Leaders from the fitness club industry, campus recreation departments and community rec centers share how they’re redesigning gyms to prioritize strength, connection and experience.   As...

Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market.   There’s no denying the marketing...

Explore effective fitness club staffing strategies for owners and operators. Learn how to retain top talent, build a strong culture and lead by example to...

From youth swim programs to guest passes, operators are building profitable non-dues revenue streams that meet member needs and strengthen the bottom line. While membership...

Two seasoned operators share what’s working, what’s not, and how a new fitness franchise can navigate today’s tougher landscape. It’s no secret franchising is a...

Four industry experts share tips for how gyms can prioritize members' mental health and whole-person wellness. The fitness landscape is evolving once again. Today, many...