Vendor Content

New global research analyzing member journeys uncovers how most valuable participants (MVPs) are the key to unlocking higher retention, referrals and revenue for fitness facilities....

For years, Fit Athletic Mission Beach in San Diego had a problem many coastal gyms can relate to — salt air destroying outdoor fitness equipment....

PLAE announced the launch of  PLAE Perform, a platform designed to transform gym environments and drive results for both members and operators. PLAE Perform integrates...

With over 190 locations across 14 states, United Fitness Partners — the largest Planet Fitness franchise group — faced a common but complex challenge: how...

While most fitness industry conversations center around equipment, programming, or member experience, Matt Goebel is focused on something else: streamlining gym operations. “We work predominantly...

When Matt O’Neill, the co-founder and president of Zivel Performance and Recovery, started looking for a new club management software, he wasn’t just looking for...

From streamlined reporting platforms to personalized coverage, Tyrre Burks and Players Health are helping fitness leaders embed accountability into every aspect of their operation. Tyrre...

With cancellations under new scrutiny, smart operators are using this moment to build trust, gather insights and boost retention. Sean Kirby, the VP of sales...