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Rope training machines gain ground and bring functional fitness to commercial success. When gym owners allocate funds towards equipment, getting the most bang for the...

We constantly pay for products and services that if fully utilized, could dramatically increase revenue and decrease costs. Why do we do this? Perhaps we...

An educated staff is a productive staff. More than that, an educated staff bolsters your club’s image and credibility, lowers your club’s liabilities and justifies...

Micro Gyms: Fun, new trending gyms that are keeping consumers happy and fit. Lindsey Rainwater shares insight into their success. Micro Gyms is the term...

Are you “sticky?” According to the website Investorwords.com, the definition of “stickiness” is, “The degree to which the existing use of a product or service...

Investing in the latest technology, training techniques and equipment is a given for many health and fitness clubs. As part of this trend, a growing...

Analyst firm Forrester Research claims that the customer experience is the greatest untapped source of profits in business today. Its research shows companies that understand...

How simple are your club management software reports to operate, understand and utilize for true decision making? If you are considering selling or purchasing a...