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For many club owners, pools serve multiple purposes. They serve as retreats from the heat of summer, or as great sources of cardio. However, there...

Gift certificates are no longer considered an impersonal gift. In fact, they can be the perfect gift for a wide variety of consumers. As a...

In today’s environmental climate, more and more fitness clubs are turning to recycled artificial grass to make a statement. After all, re-purposing artificial grass not...

As human beings we are hungry for meaning. We desperately want and need to feel as though we have figured out how to live so...

Owners and managers within the health club industry have always felt special and unique. I’ve heard them say, “Our business model is different than any...

Most exercisers want to lose weight. They want more energy and to feel less fatigued throughout the day. Recently, participation rates in endurance events like...

FIT: Functional Integration Training — training movements, not individual muscle groups Like all industries, the fitness industry has trends and “buzz words.” Nowadays, functional training...

Generating high-quality sales leads in the fitness industry does take work. Any industry consultant will still say buddy referrals are the best sources, and word-of-mouth...