Solutions On

It’s January, and at a personal training studio, that means a bounty of new clients with resolutions to get in shape and lose weight. At...

A common marketing practice for communicating with your members is the use of e-mail merge. For those of you that are not yet familiar with...

Photo courtesy of Tiffany Levine. The time you spend with your employees is the number-one factor that can determine success or failure for any employee...

After being in this industry for over 30 years, I have seen the idea of a “One-Day Membership Sale” fall in and out of favor...

If ever there was a magic bullet for lead generation that I’ve found in my six years of owning personal training studios, it’s a tool...

As the industry evolves and moves into the digital age, it’s important to seek innovative solutions for traditional concerns — namely, how to engage members...

Richard Feynman, an American theoretical physicist, explained it best — “You can know the name of a bird in all the languages of the world,...

Photo courtesy of Tiffany Levine, GATC. Hiring the right personal trainer for your training department is a large part of any fitness manager’s duties. Finding...