Fitness franchising continues to gain momentum, especially with boutique clubs. Of those people who belong to a gym, over 40 percent are members of boutique studios, and that percentage continues to grow. With over 60 ...
A SWOT analysis is a simple tool you can use to evaluate your club’s strengths, weaknesses, opportunities and threats. This analysis should be done every year, and is extremely useful in helping determine marketing strategies ...
Whether you want to open a new location, expand your current location or open your first gym, investments are a crucial part of your business. Unless you can provide the money required, it will be ...
Most experts believe that our industry is evolving more rapidly than during any time in recent history. Where is business and the fitness industry going? How do we predict the future, respond and get to ...
Podcasts are great. If you haven’t ever listened to one, I highly recommend you start. If you have an iPhone, you already have a podcast app installed on your phone, and if you have an ...
Drawing from her background as a Division 1 basketball coach, Erin Carson leads the RallySport Boulder team to success. “I was always from the school of thought that the harder you worked, the better you’d ...
Your bookshelf is likely lined with dozens of books on a variety of topics, from leadership and management to organization and sales. But my bet is that when push comes to shove, you find yourself ...
There are typically two reasons why we start looking to attract more members: New opportunities that require customers fast; or new leads have dried up and we’re stuck. Before you launch your next marketing campaign, ...
Every business has a corporate culture. That culture determines how customers and employees feel about a business. A good culture is critical for success. While often corporate culture develops organically over time, there are several ...
Growing a business can be fun, especially for those sales leaning, goal oriented and visionary type leaders. Creating a business involves quick decisions, a fast cadence and sequentially growing numbers, which could leave those following ...
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