Essential Business: Making a Case for the Fitness Industry
September 23, 2020
The term “essential business” has been a hot topic this year. For the last six months the fitness industry has been decimated by the impact of the coronavirus after being labeled nonessential by government authorities. ...
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Make Yourself a Health Club Prospect to Gain Real Perspective
September 16, 2020
Make yourself a health club prospect. What does joining and starting at a health club look like from their perspective? At one time or another, this is something we’ve probably all thought about and discussed ...
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An Unconventional Path to Hard to Reach Personal Training Leads
August 12, 2020
“I’m not sure what my schedule is. Can I let you know?” “I know what I’m doing.” There will always be people who fall through the cracks and do not want to meet with the ...
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