The term “essential business” has been a hot topic this year. For the last six months the fitness industry has been decimated by the impact of the coronavirus after being labeled nonessential by government authorities. ...
Make yourself a health club prospect. What does joining and starting at a health club look like from their perspective? At one time or another, this is something we’ve probably all thought about and discussed ...
“I’m not sure what my schedule is. Can I let you know?” “I know what I’m doing.” There will always be people who fall through the cracks and do not want to meet with the ...
This has been a hot topic of discussion for many years now. Truth be told, I have taken advantage of many free gym trials precisely because they are free. That being said, one size certainly ...
Screams from all around. The sun beating down, intensifying the smell of greasy food. Creepy oversized stuffed animals. People hunched over garbage cans just outside the exits to a ride. Alright you get the picture ...
If you are a club owner, general manager, sales manager or even head trainer, you might be thinking about how you’re going to sell memberships once you reopen. What do we need to change about our ...
“Club culture” — we throw this term around and read about it everywhere. There is really no direct metric to track it, which really is scary when you think about the importance it plays when ...
The country varies drastically in their respective stages of reopening in the midst of the coronavirus pandemic. Some states have fitness centers that are still closed, while other states have allowed for fitness centers to ...
Bob Marley once said, “You never know how strong you are until being strong is your only choice.” In fitness, we mostly relate to physical strength — however, it’s possible the strength of our hearts ...
As we all ramp up to get our clubs back in operation, our team members are handling things from all sides — on the home front and professionally in the club. They are sometimes working ...
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