Tag: Digital Fitness

For clubs worldwide, COVID-19 highlighted the need to maintain a connection to members even when the doors close. Digital connection, ...

With COVID-19 gym closures, slow reopenings and widespread uncertainty, the temptation clubs face to rush into digitalization is strong. While ...

Pioneering clubs are using the unprecedented challenges of the COVID-19 crisis as an opportunity to transform their offerings. Through smart ...

Key findings: Average on-demand shopping traffic across channels is up 565%.Free trial to paying subscriber rates have remained steady.Video streaming ...

When gyms first became popular in the 1990s,​ ​it was a bespoke industry. Operators aimed to learn as much as ...

In the depths of winter when rain or worse keeps your club members indoors, your gym is busy and classes ...

In today’s market, clubs face a harder than ever struggle to survive and expand. Despite rising concerns about population health ...

The competitive environment in the health club industry has created an immediate need for club operators to engage their members ...