6 Ways Operators are Marketing Lifestyle Change, Not Just Memberships
Marketing leaders share how they're shifting club advertising from amenities and dues toward the outcomes members are really seeking. Marketing ...
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Tag: featured
Todd Scartozzi on Building Value Into Every Retro Fitness Membership
The high-value, low-price gym floor doesn't look — or feel — like it did a decade ago, and the operators ...
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Crunch Fitness Franchisee Brings 20 New Clubs to Phoenix Market by 2027
Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, is expanding Crunch Fitness’ presence in the Phoenix market with ...
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Why Customer Service Still Matters in Fitness Software
Today, many operators are frustrated with the support they receive from their current software providers. Many feel like they don’t ...
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Genesis Health Clubs Launches Fitness Physio Physical Therapy Services Inside Select Clubs
Genesis Health Clubs, the nation's largest privately owned fitness enterprise, announced the launch of Fitness Physio, a physical therapy, sports ...
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Fit Fusion Brings Four State-of-the-Art Crunch 3.0 Gym to the Rocky Mountain Region
Crunch Fitness announced the upcoming openings of Crunch Hampden, Crunch 92nd & Wadsworth, Crunch Wheat Ridge, and later Crunch North Glenn (Coming Soon) ...
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The Simple Coaching Cue That Could Boost Member Strength Gains
A systematic review finds that lifting and lowering weights slowly outperforms self-paced training for both nervous system adaptation and strength ...
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EoS Fitness Powers Through Q2 with Standout Growth
EoS Fitness maintained strong momentum in Q2 2026, opening nine new gyms and signing nine new leases across six states. ...
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