In both business and life, change is inevitable. What’s not inevitable is how businesses and leaders approach change. As Irish playwright George Bernard Shaw once...
Regardless of all the great staff members, equipment and classes you put in place to attract members, you could be losing the member experience battle...
Many health clubs are finding that rewards programs are a great way to build membership count and increase loyalty. While there are different ways you...
Aquatics programming is an important component of health clubs, as it offers members an opportunity to reach their goals through low-impact exercise. And with so...
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a...
You have questions, we have answers. This month we spoke with the principal at S3 Design about club design and layout trends. What trends in...
For many clubs, partnerships with other local businesses are key to success — leading to increased exposure and deeper ties within the community. Local partnerships can...
Some people view leadership as a position of power that’s used to control others. As a result, it’s understandable why some people view leadership and...
How many times have you said to your team, “We’re all in sales?” In the days of old, to get our message out we then...
As a fitness professional, it’s important to be aware of the latest trends in not only programming and technology, but fitness and wellness as a...