Segmenting Strategies for Success
February 3, 2021
Mark Miller, the COO of Merritt Clubs, shares segmenting strategies for success and how to deal with different membership groups in 2021. In my last column, I talked about how as we continue through 2021 ...
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New York Gyms Given a Reopening Date
August 17, 2020
Governor Andrew Cuomo announced at a briefing on August 17 that New York gyms can reopen their doors as soon as August 24, and no later than September 2. Cuomo said gyms would be allowed ...
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MXM: Changing the Narrative Through Visits to Virus Data
August 17, 2020
MXM, Medallia’s Partner to the Fitness Industry, decided to start collecting Visits to Virus data because they wanted to change the narrative surrounding the reopening of health club across the U.S. They also wanted to support ...
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