Why Rochester Athletic Club filters all decisions through the mission statement “Member Experience First,” and how this has led to their success. Every gym has a purpose, unspoken or otherwise. For Rochester Athletic Club (RAC) ...
How CryoBuilt is adding value to gyms through electric, whole-body cryotherapy, all while being proudly based and manufactured in the U.S. Cold treatment — or cryotherapy — has existed in some form for centuries. But in ...
Over the course of the COVID-19 pandemic and as gyms reopened, club operators noticed a lot more people navigating toward strength equipment, since it wasn’t as accessible from home. Now, many facilities are wondering if ...