Rochester Athletic Club: Member Experience First
June 3, 2021
Why Rochester Athletic Club filters all decisions through the mission statement “Member Experience First,” and how this has led to their success. Every gym has a purpose, unspoken or otherwise. For Rochester Athletic Club (RAC) ...
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CryoBuilt: Unfreezing Your Gym’s Potential Through Cryotherapy
June 3, 2021
How CryoBuilt is adding value to gyms through electric, whole-body cryotherapy, all while being proudly based and manufactured in the U.S. Cold treatment — or cryotherapy — has existed in some form for centuries. But in ...
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Strength Equipment: The Fight For The Squat Rack
June 3, 2021
Over the course of the COVID-19 pandemic and as gyms reopened, club operators noticed a lot more people navigating toward strength equipment, since it wasn’t as accessible from home. Now, many facilities are wondering if ...
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