Tag: marketing

What’s new in gym marketing? The answer to this question often depends on the gym’s level of marketing sophistication and/or ...

A SWOT analysis is a simple tool you can use to evaluate your club’s strengths, weaknesses, opportunities and threats. This ...

As a business, it’s important to develop a relationship with your customers. However, according to Michael R. Solomon in his ...

Local companies are a great place to find new members. If your club offers discounted enrollment fees and/or dues for ...

Everyone is familiar with the timeless saying “time is money,” (i.e wasting time is wasting money). However, what qualifies an ...

Marketing is confusing, in part due to the many acronyms marketers are commonly exposed to. What’s a CTA? What about ...

Anyone in the marketing industry will tell you the big buzz these days is all about reaching millennials. Those born ...

Strategically partnering with other businesses or brands can help boost your club’s reach and awareness, while ultimately benefiting both parties ...