Tag: member engagement

One of the key retention indicators that we study and apply concerns club usage. This is because a member that ...

Undoubtedly, summertime can equal no fun time if you're in the gym business. All of the extracurricular activities people get ...

Joining a gym and starting an exercise routine can be an intimidating notion for many Americans. That is why Blink ...

For big box gym owners looking for turn-key ways to keep up with ever-changing fitness trends, create new revenue streams ...

When you are training a puppy, if it does something good, you give it a treat. If it does something ...

The competitive environment in the health club industry has created an immediate need for club operators to engage their members ...

Years ago, when I was a membership salesperson for a 30,000-square-foot fitness center, I received a call from a prospect. ...

As fitness directors it can be a constant struggle to keep Group X programming fresh. Besides adding new classes, which ...