Tag: membership sales

“Control your controllables.” This is the advice I often give to facilities when they ask me why they continue to ...

Much like other businesses, the fitness industry heavily relies on the volume of leads and prospects to drive sales numbers. ...

Sales and marketing teams generally have the same common goal to increase revenue and generate profit in their company. The ...

There are two key components to any health club business: retaining members and gaining new members. Sales requires patience, strong ...

It’s not often you hear sales and retention used together in the same sentence when talking with a fitness club ...

Years ago, when I was a membership salesperson for a 30,000-square-foot fitness center, I received a call from a prospect. ...

When Eric Casaburi, the CEO of Retro Fitness, was 13 years old, he wanted to join a gym. The problem ...

Implementing a marketing plan with initiatives covering both print and digital is essential for any type of fitness center. Those ...