Lynne and Victor Brick cut their teeth in the fitness industry through group exercise. In 1982, the husband-and-wife team launched a part-time aerobic dance business, and just three years later entered the industry full-time through ...
If you have always dreamed of owning a fitness business there is no better time than now. Let me tell you why. The market is performing very well. The economy is strong and banks are ...
We often dread having to deal with customer complaints, but what if we embraced this feedback and used it to improve and grow the business through improved advocacy? In his book “Hug Your Haters,” Jay ...
There are typically two reasons why we start looking to attract more members: New opportunities that require customers fast; or new leads have dried up and we’re stuck. Before you launch your next marketing campaign, ...
In 2011, GoodLife Fitness explored low-cost fitness options by launching Fit4Less and Econofitness. The company recently announced the move has been successful. “People are amazed when they walk into one of our Fit4Less or Éconofitness ...
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