In 2011, GoodLife Fitness explored low-cost fitness options by launching Fit4Less and Econofitness. The company recently announced the move has been successful.
“People are amazed when they walk into one of our Fit4Less or Éconofitness clubs,” said David Patchell-Evans, the founder of GoodLife Fitness, in a statement. “… In four short years we’re already on target to open 100 clubs by the spring and there is so much more opportunity that still exists across the country for growth and development of this club model.”
Fit4Less offers memberships at $8.99 per month, which includes access to strength training equipment, free weights, cardio equipment and a 30-minute express circuit. If members would like more, they can opt for a Black Card membership for $18.99 per month, which includes access to all club locations, no commitments, as well half price cooler drinks, the opportunity to share their membership with friends and family, massage chairs and HydroMassage beds in select locations.
Éconofitness offers memberships starting at $120 per year, payable at $10 per month, which includes access to one club of choice, an orientation session on the 30 Minute Express Circuit and virtual group classes.
Patchell-Evans explained the GoodLife team has plans to expand their low-cost offerings to over 500 clubs across Canada in the coming years. “We know what Canadians want,” he said. “…We talk to our members and to our potential members all the time and we know what they are looking for, and I am confident that we have the means to achieve it through the formidable relationships we have developed with the real estate community in Canada along with our excellent suppliers and vendors, and with leaders in communities from all points in the country who all aspire to make Canada the healthiest nation in the world.”
GoodLife Fitness has over 350 clubs in Canada, including GoodLife Fitness, Énergie Cardio, Fit4Less by GoodLife and ÉconoFitness Clubs. It boasts approximately 14,400 employees and more than 1.2 million members.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
Goodlife has simply knocked off the Planet Fitness model. They’ve copied the Planet Fitness pricing and products. Its a cheap knock off of Planet Fitness. Planet Fitness is a far superior product. I’ve been to Goodlife, Fit4less and Planet Fitness. Planet Fitness is a far superior product and only costs $10/month.
hey mike,im a very vocal and critical of the overall circus this industry has become,practicing basically garbage science at every turn,but its my understanding that the low price biz model has been adopted by many franchise org’s. I think its comical to call PF a far superior product;their approach simply created nothing but a dumbed down marketing-overload intensive version of what the dance clubs of the 70’s and 80’s used to be (where people like to hang out). A bunch of business men,with some backgrounds in running a gym,put a plan together at JUST the right time after “analyzing” (taking an educated guess at) business trends and started something a little different;that sound like genius to you? You go into any of those places and ask a science question about exercise,you will most certainly get a response that sounds like its from outer space (in other words,not from this “planet”)