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Pilates continues to top industry growth charts, and program directors, like myself, have experienced first hand the success of complimentary ...

Would you eat Jell-O with a fork, or hammer a nail with measuring tape? In some cases, you might be ...

Free, fun and fitness — that’s what “Shape Up Downtown” is all about. In the spring of 2012, O2 Fitness ...

The blue ones were for my daily reconciliation reports. The green ones were for my weekly employee time sheets. The ...

Part of any good marketing director’s job is to find a fun way to simultaneously engage members and encourage them ...

The banking industry has created a system of billing customers that is very complicated and virtually impossible to understand. The ...

It’s January, and at a personal training studio, that means a bounty of new clients with resolutions to get in ...

After being in this industry for over 30 years, I have seen the idea of a “One-Day Membership Sale” fall ...