The personal training space is crowded with a multitude of educational resources and certifying bodies offering certificates and certifications. Nationally accredited certifications are important for helping trainers and clubs stand out from the crowd by ...
Today’s fitness business customer is in bad shape, literally and figuratively. They are relying on the fitness industry to solve more than one area of their lives that they’re getting failing grades in. With the fitness ...
ACSM’s Health and Fitness journal has released the latest top fitness trends. There was no surprise when wearables trumped the top spot for 2019, with group training and HIIT following in second and third place. ...
The Gympocalypse argument is that newly established players in the fitness industry — like Peloton and True Rowing — will eviscerate the health club industry by bringing the best of the gym experience into the ...
No one is disputing this fact: Squats are one of the best exercises a person can do in the gym. They are consistently referred to in the same breath as deadlifts for the title of ...
Gyms are always looking for new ways to increase their membership levels. One of the most obvious ways is by promoting special offers, like reduced rates or join fees. But if you’re losing your current ...
In a world where markets are getting saturated and competition is becoming fiercer, club owners need to develop strategies to stay ahead of their rivals. Just like you, your competitors are looking for an edge ...
Perhaps you’ve heard the term “omnichannel” being thrown around in marketing pitches and wondered, OK, what does that really mean? In the simplest terms, omnichannel marketing has the ability to speak the right message, at ...
With people wanting to be entertained, technology costs coming down, and more on-demand sources providing better content, your group exercise room is probably beginning to look like a rock concert. In the past, it was ...
In years past, there was an abundance of independent mid-sized gyms and health clubs that were profitable. This is no longer the case. The advent of $10-per-month chains and high-end boutiques has put pressure on, ...
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