Tag: The Essentials

In recent years there has been a flood of reports relating to fitness industry trends, and some of the most ...

Summer is that time of year when some clubs see a decrease in usage. With the warm weather and opening ...

As the Greek Philosopher Heraclitus famously said, “The only thing that is constant is change,” and although change can be ...

These days it feels like everyone is talking about what’s new and trending, particularly in group fitness and small group ...

It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle ...

Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The ...

One of the most challenging roles as a leader is managing and implementing change within an organization. People can be ...

First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a ...