• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home News

New Year’s Marketing Campaign

Tyler Montgomery by Tyler Montgomery
December 29, 2009
in News
1
Share on FacebookShare on LinkedIn

CoopWeb/BigA lot of clubs are trying new marketing schemes and promotions this time of year. For any club, providing a free membership is ridiculous. However, for one club in Greenville, S.C., new members have the ability to exercise without monthly dues; it’s all based on their participation.

Coop’s Health and Fitness has started an advertising campaign that is completely based on the member. A prospective member only pays a $99 introductory fee and they are guaranteed to bypass monthly dues provided they work out at least two days a week.

If a member messes up one month, they pay the monthly $39.99 fee – next month they are able to restart their program. Owners at Coop’s Health and Fitness are very much aware of the competition surrounding fitness clubs this time of year. They are using this opportunity to pick up more clients and help motivate new members from the very beginning.

By giving prospective members free months based on how much time they spend in your club, they are more likely to show up. Also, by having additional funds, they will have more money to spend on your personal training programs and additional classes. In the long run, with the right marketing campaign surrounding amenities in your club, you shouldn’t miss the monthly membership fee, but boost your bottom line going into the New Year.

Stay ahead in the fitness industry with exclusive updates!

Tags: Customer Service BlogMarketing AlertsNewsPersonal Training BlogRetention
Previous Post

Milk Helps ‘Biggest Loser’ Keep Weight Off

Next Post

Starting a Profitable Pilates Facility Just Got Easier

Tyler Montgomery

Tyler Montgomery

Related Posts

Fitness Ventures
News

Fitness Ventures Opens 60th Crunch Fitness Location, Marking Major Milestone in Nationwide Growth

July 1, 2025
Barry's
News

Barry’s Announces Leadership Transition as it Enters a New Phase of Global Expansion

June 26, 2025
D1 Training
News

D1 Training Surpasses 150 Locations

June 24, 2025
Bryan Thomas
News

Fitness Ventures Promotes Bryan Thomas to Chief Fitness Strategy Officer

June 20, 2025
Meet the Moderators of the 2025 Club Solutions Leadership Retreat
News

Meet the Moderators of the 2025 Club Solutions Leadership Retreat

June 16, 2025
World Gym International
News

World Gym International Signs Master Franchise Agreement for Brazil

June 13, 2025
Next Post
Starting a Profitable Pilates Facility Just Got Easier

Starting a Profitable Pilates Facility Just Got Easier

Comments 1

  1. Robert J. Minelli says:
    16 years ago

    “If a member messes up one month, they pay the monthly $39.99 fee…?!?”

    I’m sorry…but that is ridiculous. Waiting for someone to “mess up” is not a positive approach. All this is about is the almighty dollar. These types of approaches are as it was eloquently put…”marketing schemes”. You don’t need “marketing schemes”, you need to develop a closer relationship with your club members. Instead of treating them like cattle with the whole “move ’em in, sign ’em up, sell ’em more, see ya later” approach…there needs to be an larger focus on a one-on-one, sincere communication.

    Do that and your club will not only see more members joining, it will keep them involved like never before.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.