• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print Features Club Spotlight

Where the West Gets Fit

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
September 16, 2013
in Club Spotlight, In Print
0
Where the West Gets Fit
Share on FacebookShare on LinkedIn

200143_150714051657250_4670493_nFrom the logo, down to its decorations and vibe, Jackson Hole Health and Fitness in Jackson, Wyo., has a definite “western” vibe. Multiple animals native to Wyoming, including mountain goats and buffalo, are just a couple of the western trappings mounted throughout the club. Situated near Wyoming’s Teton Mountains, this theme isn’t out of place in the town of Jackson.

“We are completely western, in keeping with the spectacular backdrop of the Teton Mountains and the Old West tradition, surroundings and lifestyle that are so richly embedded and preserved in Jackson,” explained Jan Harms, the owner and a partner of Jackson Hole Health and Fitness. “Our colors, décor, finishes and art all combine to lend a western feel to our club.”

Jackson Hole Health and Fitness’ western theme is the brainchild of three partners — Jan Harms, Chuck Lakovitch and Jack Tawney. The team opened the club in May 2010, after being presented with an opportunity to take over a previous gym that had exited the location.

“One of my partners, Chuck Lakovitch, was born and raised in Jackson and always had his eye open for opportunities for a health and fitness space,” explained Harms. “He found the location and called me to come look at it, and run numbers on it to see if it made sense … there was a club in that location before us that was let go and run down, but there was every indication that the Jackson community would support a good product that was run well.”

Striving to fulfill the needs of the community and offer a “good product,” Jackson Hole Health and Fitness’ partners have worked hard to make it the place “Where the West Gets Fit,” which is the club’s tagline.

A fully-equipped facility, Jackson Hole Health and Fitness features wall-to-wall strength and cardio equipment, 30 to 40 group exercise classes per week, a state-of-the-art cycling room, personal training, outdoor classes “and the friendliest staff in the West who want to take care of you,” said Harms.

Though, getting the West fit doesn’t necessarily come easy. As a popular resort town, the city of Jackson experiences ebbs and flows in terms of population saturation.

“Running a club in a resort community that is dependent upon tourism and current economic conditions creates a unique set of variables,” said Harms. “Our club has had to learn the local market and understand the influx and exodus of people in and out of the valley throughout the year. We have had to break the mold of traditional membership plans and embrace the tourism demographic, as well as supporting our membership base.”

The club has embraced seasonal traffic by offering a variety of different membership options, including non-resident and temporary memberships, for those who consider Jackson their second home, or who are just visiting.

Harms and her partners use aggressive marketing strategies to draw in visitors, guests and members, to keep the club’s presence in the community at the forefront. “We’ve used every medium possible to get our name, location and fitness philosophy out to the market, including the local newspaper, the local chamber of commerce, social media, sponsored events, etc.,” said Harms. “From the uniqueness of our look, including our logo and western theme, to the programs, product, operating philosophy and presence we have in the market, Jackson Hole Health and Fitness is different and unique.”

According to Harms, Jackson Hole Health and Fitness’ uniqueness created a one-of-a-kind experience for members that led to the club’s success. “Our philosophy is to make each person that walks through the door feel like this is the place to be for fitness in Jackson,” she said. “By creating positive experiences for members and guests alike, we have created a product that people talk about.”

 

By Rachel Zabonick

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Tags: cool downfeaturedIn Print
Previous Post

Retro Fitness Builds Loyalty with Members Through Perkville

Next Post

Target Online Marketing

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

110 Ideas
Cover Story

The Inspiration Issue: 110 Ideas to Push You and Your Business Forward

May 20, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Purpose Brands
Cover Story

Purpose Brands: New Name, Same Purpose

March 17, 2025
cardio training
Features

Rethinking and Revamping Cardio Training

March 17, 2025
Next Post
Target Online Marketing

Target Online Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.