Often I see clubs that have programs or services that have no real basis in science and biomechanics. This is where trainers need to take the lead and be the experts in exercise in your club. By putting information out to your membership base that positions trainers as experts, with degrees and certifications that understand the science behind exercise physiology, you can gain the respect of your members. Here are some ideas for articles or topics your personal trainers could provide their expertise on:
- Addressing current fitness trends or fads.
- Why fad diets do not work for the long term.
- Why lifting weights is good for your body.
- Why cardio alone cannot change your body.
- The benefits and risks of CrossFit.
Not only will this put your trainers in the forefront of knowledge for your club, it will also put them in the hot seat with other club departments.
One thing to remember — everyone is trying to help people make positive changes to their life. But there is scientific research and objective data that proves certain training methods are more detrimental than beneficial. Have discussions with the other managers in your club about the articles, and get everyone on the same page before you launch the campaign.
Vic Spatola is the Director of Personal Training for Greenwood Athletic and Tennis Club in Greenwood Village, Colorado, a suburb of Denver. Contact him at vics@greenwoodatc.com.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
