Snap Fitness announced its new, ambitious plans for growth internationally. The company signed a master development agreement with TwentyTwoYards, LTD, to expand aggressively in the United Kingdom.
“The importance of living a healthy and active lifestyle transcends cultures,” said Peter Taunton, the CEO of Lift Brands and founder of Snap Fitness, in a press release. “Snap Fitness’ model has proven successful across multiple contents and with the fitness and business expertise of TwentyTwoYards, we are confident America’s fitness brand will be embraced by individuals across the pond.”
Snap Fitness, which is owned by Lift Brands, currently operates three locations in the UK, with eight in development. The TwentyTwoYards group plans to open 200 more locations over the next four years. “In the UK, we have an ever-increasing awareness and desire to prioritize personal health and fitness,” said Matt Quinn of TwentyTwoYards in the press release. “Snap Fitness clubs are helping more people than ever achieve their lifestyle goals, and I couldn’t be more excited to bring this internationally-proven brand to our country.”
However plans for expansion do not end in the UK. Snap Fitness is also working to expand in the Indian market. Since opening its first club in 2009, Snap Fitness India has expanded rapidly with 50 clubs open or in development. The CEO of Snap Fitness India, Dr. Virkam B.M., announced plans to open 300 new clubs throughout the country by the end of 2017.
Snap Fitness currently has more than 2,000 clubs open or in development, but with these new plans for expansion the franchise will open 500 new clubs over the next four years throughout the UK and India, increasing the number of clubs worldwide by 25 percent.
“Entrepreneurs around the globe are recognizing the opportunity that Snap Fitness provides — not only is it a win for their portfolio, but for the community as well,” said Steele Smiley, Lift Brands’ chief officer responsible for all domestic and international growth, in a press release. “We are aggressively looking for the right partners to bring Snap Fitness to other emerging markets.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
