Boutique studios have solidified their place in the marketplace, becoming tough competition for health clubs big and small. To compete, DavidBartonGym has launched boutique experiences of its own.
The first, Cyc, combines a signature cycling method with engaging and interactive social platforms, as well as Ride for Change, Cyc’s charitable component.
“Our members have been excited about the addition of Cyc at DavidBartonGym,” said Kevin Kavanaugh, the president of DavidBartonGym. “The classes are full and the energy in them is electric.”
Recently, DavidBartonGym launched a second boutique class, Fluidity Barre, a class designed to develop full-body strength and flexibility.
According to Kavanaugh, DavidBartonGym is the perfect setting for boutique experiences. “DavidBartonGym has a unique brand identity, and while we have a national footprint, each individual gym’s design is catered to the city and often neighborhood in which it’s located,” he said. “The addition of Cyc and Fluidity Barre seamlessly transition into the DavidBartonGym experience, as all of our classes maintain an intimate feel with personalized attention from our expert trainers.”
Fluidity Barre is offered at DavidBartonGym Astor Place and in Los Angeles at DBGym Westside. Cyc is offered in Boston.
Over the next year, DavidBartonGym will look at more opportunities for new boutique experiences.
“We are always looking for new ways to innovate and engage our members to help them LookBetterNaked,” said Kavanaugh.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
