Gold’s Gym has made two new hires: Adam Zeitsiff as chief information officer. In addition, the gym has hired Craig Sherwood as senior vice president of franchising.
“In 2016, we are focused on finding new ways to enhance and redefine the member experience,” said Brandon Bean, the CEO of Gold’s Gym, in a statement. “The addition of Zeitsiff and Sherwood will help us accelerate innovative concepts and grow the Gold’s Gym brand.”
Zeitsiff was formerly the president of Jonas Fitness.
In his new position, Zeitsiff will oversee and design IT infrastructure, ensuring it is optimally designed and supported to advance the organization, as well as support corporate initiatives. As former president of Jonas Fitness and business unit manager of Jonas Software, he has a vast background in operating IT, technology and software-driven environments for performance excellence.
Sherwood, in his new position, will manage franchise operations, development and administration activities at Gold’s Gym. Sherwood, an attorney and former Army officer, also has extensive operational and development experience. He was previously the senior director of franchise development at Sonic Corp. and has held leadership positions at Corner Bakery Café, Fazoli’s Restaurants and Yum! Brands.
Gold’s Gym was founded in 1965 and has more than 700 locations in 38 states and 23 countries.