Many cycle studios in multi-purpose facilities sit dormant 80 percent of the time — generating low return on investment. In contrast, cycle boutiques are growing fast and generating twice the revenue per customer. In 2014, 42 percent of U.S. fitness members reported using a fitness boutique — more than double the year prior. Protect your market share and grow your business by offering a robust suite of cycle programming.
To help you with this, LES MILLS is proud to introduce LES MILLS SPRINT — a cycle program built on the science of high-intensity interval training (HIIT). It’s a quick and hard style of training that returns rapid results with minimal joint impact. It’s exactly the type of workout millennials are craving.
In just 30-minutes LES MILLS SPRINT will challenge the physical and mental limits of your members. They’ll push through bursts of intensity where they work as hard as possible, and then prepare for the next effort during short periods of rest. The payoff is they’ll burn calories for hours after stepping off the bike.
LES MILLS SPRINT is just one solution LES MILLS can offer to help you grow your membership and profitability. For more information visit at lesmills.com or call 1.844.LES.MILLS to learn more.