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Crunch Sells 100th Franchise This Year

Crunch Franchise

Crunch has sold its 100th franchise in 2016, with 13 locations opening in October 2016 alone.

The company’s franchise portfolio includes 150 open clubs in 20 states, Puerto Rico and four countries. It serves close to 1,000,000 members. With an annual growth rate of 40 percent, Crunch is one of the fastest-growing national chains in the high value/low price fitness space.

“Despite being in a very competitive industry, the last 6 years have been tremendous for our network,” said Ben Midgley, the CEO of Crunch Franchise, in a statement. “We have attracted a very high-quality group of franchisees and we provide our members a fitness club experience that is far above anything they can get from any other national high value/low price chain. We feel very fortunate that our clubs have been so well received and we are excited for the future as the network continues to grow at an accelerated rate.”

Crunch Franchise locations include state-of-the-art fitness equipment, group fitness classes, personal training, small group training, a free subscription to the Crunch Live streaming exercise site, a free subscription to the online dotFIT nutritional platform and many other in-club amenities and perks such as free guest privileges, HydroMassage®, tanning and club reciprocity.

The idea for the Crunch Franchise model started in 2010. That year New Evolution Ventures (which co-owns Crunch with private-equity firm Angelo Gordon), led by Mark Mastrov, Jim Rowley and Mike Feeney, began toying with the idea of spinning Crunch into a franchise.

Crunch Franchise is headquartered in Portsmouth, New Hampshire.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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