Halevy Life is the only gym in New York City with a money-back guarantee. The gym’s “Fitness Guaranteed” promise is made possible by a team of highly educated personal trainers (each must possess a minimum of a master’s in exercise science), and best-in-class equipment and amenities. This includes KORR’s VO2, AT and RMR testing equipment — which the club uses to help deliver its clients with results.
Here, Jeff Halevy, the CEO of the fitness facility, shares why they partnered with KORR, including the research behind the decision.
CS: How were you introduced to KORR, and why did you decide to work with them?
JH: We performed thorough market research and decided to work with them based on ease of use and product quality. We offer KORR’S VO2, AT and RMR tests.
CS: What are the benefits to your business as a result of this partnership?
JH: The KORR equipment is a key component of our H-FIT Assessment (human functional index testing), which is a competency audit of the body’s structural, cardiopulmonary and movement key performance indicators.
CS: What are the benefits to your members as a result of this partnership?
JH: We are able to deliver more customized and granular programming for both energy system development (cardio) as well as nutrition (primarily for weight loss).
CS: Have you been pleasantly surprised by working with KORR in any way?
JH: The equipment is generally reliable and easy to use, but we were not truly surprised by that given our research prior to purchase.
CS: What else can you tell other club owners about the benefits of working with KORR?
JH: It has been a tremendous added value for the three pillars of our club: Members, trainers and nutritionists.
For more information on KORR and how it can benefit your business, visit http://korr.com/.
Stay ahead in the fitness industry with exclusive updates!
Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
