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Fitness Connection announced it has “centralized its ownership and management team to create one, unified brand.” Previously, the company’s management was split across 37 locations in Texas, North Carolina and Nevada — unified by the same key business operations, marketing and advertising.
Fitness Connection explained that combining resources as one company should accelerate growth and new store openings.
The new structure includes the appointment of Phil Howard as CEO of Fitness Connection. According to the fitness brand, former CEO Jeff Skeen will transition out of the role, to pursue his passion of integrating fitness and healthcare. He will remain an investor.
“Over the last 26 years, I have been blessed to be an officer and owner of some of the top fitness companies, and I can say with confidence that Fitness Connection’s business model is a highly differentiated value proposition in the fitness space. My association with Fitness Connection has been the highlight of my fitness career,” said Skeen, in a statement. “Even though I’m departing, as an investor, I’m excited that Phil is taking over as CEO and know that the company is in very capable hands.”
“Each member of our restructured management team has more than 20 years of experience in the fitness industry,” said Howard, in a statement. “I’m both humbled and honored to be surrounded by such a passionate and talented team. I would argue that this merger brings together the most talented team in the industry. Our model and products set us apart from our competitors, however our true strength is the experience, passion and commitment of our executive team.”
Fitness Connection is full-service, all-inclusive health chain with around 40 locations in Texas, North Carolina and Nevada.