• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Club News

On the MUV Again

Bobby Dyer by Bobby Dyer
September 26, 2017
in Club News, The Pulse
0
MUV
Share on FacebookShare on LinkedIn

After bursting onto the scene in 2014 in Spokane, Washington, as a multi-faceted fitness company with three unique concepts, MUV Brands is getting ready to make a big move into the Northwest market. MUV is opening a brand-new facility in Portland, which will be the fitness chain’s second location in Oregon.

“Portland is done, the lease is signed, it’s ready to go,” said Joel Tallman, the founder and CEO of MUV Brands.

This new club will be the 13th location that MUV has opened in just three years, and the fitness franchise is not stopping any time soon.

The majority of MUV’s locations are in South Carolina, with another in Colorado.

MUV Brands features three concepts: MUV Fitness (large-box facilities), MUV Training Strength (a boutique concept), and MUV Training Strength programming (a proprietary program for non-MUV clubs). All three concepts will be on full display in the Portland location.

With the success that MUV had, Tallman saw an opportunity on the West Coast to grow the brand. Consumers all over the nation crave engaging, challenging and rewarding workout programs that offer results — all of which MUV’s concepts provide.

In addition to the Portland location, Tallman said MUV is also working to expand its proprietary programming. “We’re really focused on developing our proprietary programming, not only in the group strength area, but also [with programs like MUV Barre],” said Tallman. “We believe our barre program could be extremely exciting. We’ve developed a certification program for that. We’ve implemented it in four of the locations in South Carolina, and plan to make that really foundational to the brand.”

In addition to MUV Barre, the company is currently developing and testing a MUV Cycle program, that will focus on offering high-intensity cycle classes in 30 minutes.

The MUV Barre and MUV Cycle initiatives are relatively new to the company, but have already received warm receptions from members of the MUV Fitness clubs.

Offering a wide variety of workout classes, individual or group, is what’s made MUV so popular so quickly. And Tallman doesn’t see the momentum slowing down any time soon.

“We [expect to] see multiple expansions over the next two years or so … even beyond our franchise operation that will hopefully go nationwide, and maybe beyond that,” said Tallman. “We see heavy growth in the West, and in our [South] Carolina market. We’re excited about that.”

Tags: featuredfranchisingGrowthMUV BrandsSuccess Story
Previous Post

City Blends Expands Into Distribution

Next Post

Operations: Exercise is Medicine

Bobby Dyer

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

Related Posts

Beyond Trailer 8’
Supplier News

BeaverFit Introduces Beyond Trailer 8’

March 16, 2023
equal pay pledge
News

California Fitness Alliance Signs Equal Pay Pledge

March 15, 2023
TeamUp
Supplier News

TeamUp and WIFA Empower Female Business Owners Together

March 9, 2023
Genesis Health Clubs Moves Into Louisville Market
Club News

Genesis Health Clubs Moves Into Louisville Market

February 28, 2023
Paramount Acceptance
Supplier News

Paramount Acceptance Celebrates 50 Years in Fitness Industry

February 22, 2023
FitnessOnDemand Xponential Fitness
Supplier News

FitnessOnDemand Exclusive Hardware Supplier for In-Studio Streaming for Xponential Fitness

February 20, 2023
Next Post
Exercise is Medicine

Operations: Exercise is Medicine

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

March Issue 2023

March 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2022 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2022 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In