Blink Fitness has always been a brand focused on the way fitness makes members feel, versus how it makes them look. This philosophy is showcased in its tagline, “Mood Above Muscle.”
That philosophy doesn’t discriminate, a fact recently recognized by Blink Fitness earning the Title III ADA Sapolin Accommodation Award from Mayor de Blasio and the Mayor’s Office for People with Disabilities, for being Americans with Disabilities Act (ADA) compliant.
“Blink Fitness has shown a true commitment to embracing and advancing New Yorkers with disabilities,” said Commissioner of the Mayor’s Office for People with Disabilities, Victor Calise. “Everybody deserves a space where they can safely and independently exercise. Blink is that space and we’re honored to present this award to them.”
To further celebrate its tagline, Blink Fitness is kicking off a social media program called “All Bodies Are Able Bodies,” celebrating “real, inspirational Blink members that truly exemplify what it means to put Mood Above Muscle.”
The campaign is a part of Blink Fitness’ overall “Every Body Happy” campaign, that showcases real members in ad campaigns and on social media.
As a part of the “All Bodies Are Able Bodies” campaign, Blink Fitness members and staff “share what having a disability means to them, how it has positively impacted their lives, and how they — just like anyone else — can push themselves to be better, stronger and happier through exercise.”
“At Blink, we are always inspired by our members who have played an important role in helping us build the open and welcoming environment that we have,” said Todd Magazine, the president of Blink Fitness, in a statement. “We are proud to nurture these relationships and continue to work toward making Blink the best we can be for every body. This award from the Mayor’s office is not only an honor for us, but it also gives us an opportunity to say ‘thank you’ and shine the spotlight back on our incredible members.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
