Social media is extremely important for health clubs — allowing gyms to both attract new clients and engage with existing ones. That is why Lori Lowell, a Gold’s Gym franchisee, began working with Sneeze It to manage her gyms’ social media pages and maximize her marketing ROI. Here, she shares the benefits of the partnership.
CS: Why did you decide to partner with Sneeze It — what did you like about the company and its services?
LL: I had a great conversation with CEO David Steel about their services. He is extremely knowledgeable, and it made sense to work with him and his team.
CS: In what ways have you seen an ROI through Sneeze It?
LL: It’s been great overall heightened awareness. Posting at the right time, managing our social media platforms properly, getting advice, seeing stats and discussing them. It’s great to have a company oversee all of that, listen to our needs, and translate that into our message on our social platforms, which gets our doors to swing.
CS: For clubs that have multiple locations, is it important to have a consistent brand voice across all clubs?
LL: Yes, although there are variables from market to market and different needs at each club, the statements made and consistency is very important — even if it is changed slightly to accommodate each location.
CS: How would you describe Sneeze It’s customer service?
LL: They respond immediately, every time, and they are great at taking ideas and turning those ideas into content. It’s one less thing to worry about and I get to proof everything and make any changes or suggestions at any time.
CS: Why should other club operators consider working with Sneeze It?
LL: Because they know our business and how to manage the social component. They are well versed in their area of expertise and are super fun to work with. I have watched them embrace my product and make it shine.
For more information on Sneeze It, visit http://www.sneeze.it/.
