Epsilon Delivers Effective, Omnichannel Marketing Programs

By Epsilon on October 8, 2018

IMAGE COURTESY OF EPSILON

Epsilon is an all-encompassing global marketing innovator and the leading omnichannel agency for the fitness industry. We have more than 25 years of experience in the fitness industry, working with more than 50 fitness brands.

Epsilon provides unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. We bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.

Epsilon’s proprietary data assets include more transactional data for marketing purposes than any other company. It’s an industry-leading compiled file with 200 million U.S. customer profiles spanning 2,000 data points per customer, and North America’s largest single-sourced custom survey with 20 million households and more than 1,000 data points. We have extensive analytics resources that turn data into insights to find new opportunities, drive personalized communications and measure results – driving continuous improvements for our clients’ businesses.

As a full-service agency, Epsilon offers a wide range of marketing services:

Direct response marketing (direct mail, shared mail and print collateral)
Digital media (social ads, PPC, acquisition email, targeted display ads, mobile ads, retargeting, SEO, social media management, reputation management and social listening)
Agency (creative, experiential, traditional media buying, strategy and analytics, and reporting)
Technology (loyalty, CRM, website and landing page development)

Epsilon also has a full-service market research team that designs and executes consumer surveys, focus groups and other research efforts on behalf of clients.

Our comprehensive blend of strategic marketing, analytics, data, marketing technology and communications expertise is designed to seamlessly deliver effective, omnichannel marketing programs. With unparalleled franchise and fitness experience, and unprecedented data intelligence, Epsilon is uniquely qualified to help clubs drive leads, member acquisition, retention and lifetime member value — at a higher return on marketing investment than the competition.

For more information on Epsilon, visit epsilon.com.

Recognized by Ad Age: #1 Largest U.S. CRM/Direct Marketing Network, #4 Largest U.S. Agency from All Disciplines, #6 Largest U.S. Digital Agency